RUBÉN'S WORLD

Ruben Santana is the creator and driving force behind Miss Universe Canine and Mr. Universe Canine, a virtual pageant dedicated to shining a spotlight on animals in need and supporting their rescue, care, and adoption. By blending creativity with compassion, Ruben has built a thriving platform that brings together dog lovers, educators, and advocates from around the world.

In addition to his pageant work, Ruben is a professional dog groomer with a passion for transformatively styling dogs and people alike. He loves crafting imaginative costumes that celebrate personality, teamwork, and style—whether it’s a canine couture look or a human-inspired ensemble that adds flair to any event.

Ruben is also the creator of Ruben's World TV, a platform that highlights stories at the intersection of pets, fashion, and culture, expanding his reach to broader audiences.

A celebrated figure in the community, Ruben was crowned Cultural King of the Bronx Puerto Rican Day Parade in 2025, recognizing his cultural leadership and contributions. His design talents have also earned him recognition as the Designer of the Year at the Iconic NY Pet Fashion Show in 2019, a testament to his eye for fashion and innovation.

Ruben’s work has touched audiences far beyond the runway, with appearances on multiple television interviews where he shares his story, expertise, and the mission behind his projects. He continues to blend fashion, pet care, and advocacy to create memorable experiences that celebrate animals, creativity, and community.